Sales and Marketing, University 1st Year (Level 4)

The Undergraduate Level 4 (Sales and Marketing) is a 120 credit course designed to fast track students to the final year of an associated Undergraduate degree in Sales and Marketing, which can either be completed at a UK university on campus or via distance learning.

The Level 4 modules and assignments of this course are equivalent to the first year of a University Degree.

This course is made up of 10 Level 4 modules (120 credits), that includes 10 written assignments.

If a student decides to only study at Level 4 they will receive 120 credits and can apply for an exemption from the first year of a university Degree course.

Each module consists of approximately 40 guided learning hours of material with an additional 30-50 hours of optional learning material. These materials comprise recommended exercises, recommended readings and internet resources. A full explanation of how you will be assessed can be found here.

The fee for enroling onto the Level 4 and Level 5 courses together is £8,500 for online studay or £12,000 for campus study

Alternatively students can enrol onto a single level (level 4 or 5) for £5,400 online study or £9,000 campus study each.

Students can make payment using one of the following methods:

  • Credit or Debit Card
  • Bank Transfer
  • Interest Free Monthly installments
  • Paypal
  • Western Union

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  • All Course Materials, including online modules and writtena assignments.
  • Personal tutor support with 1-2-1 Skype sessions
    Dedicated student support.
  • Access to an online Social Learning forum.
  • Assignment marking and feedback.
  • FREE NUS Extra card worth £12.00.
  • Free CV Writing help on completion of the course.

If you decide to top up to a full Undergraduate Degree through an accredited UK university, the costs are listed below. Please note, the below costs are for distance learning/online only. You have the option of finishing on campus, Costs will vary depending on which university you chose to complete the final year at.

Northampton University

University of Derby

University of Worcester

University of Sunderland – On Campus

Coventry University 

BA (Hons) Top-up – progression from ATHE Level 5 Extended Diploma in Management, fee £9,560.

University of Bolton 

BA (Hons) Top-up, fee £10,250, duration 2 semesters.

New Buckinghamshire University 

BA (Hons) Top-up, fee £3,000.

Southern Cross University

Bachelor of Business.
Bachelor of Business Administration.
Bachelor of Business in Convention and Event Management.

To enrol onto the Level 4 course, you must be at least 18 and have a full secondary education. Before enroling onto the Level 5 course, you must have attained a Level 4 or equivalent.

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The Business Environment

What comes to mind when you think of the word ‘environment’? You probably think of surroundings, and the conditions and influences of the surroundings. Similarly, the business environment refers to an organization’s surroundings – its external surroundings, as well as its internal surroundings.

Customers and Customer Service

This module starts by looking at customers and how they make decisions about their purchases.What factors do they think about when buying a chocolate bar,vegetables, a book, a refrigerator or a house? How do businesses decide which company to use when buying a new computer system?Before you can start to market to people you must have some clear ideas about how they think, and understand the attributes and benefits that they are looking for.

Marketing Mix

In marketing, a company is faced with two kinds of variables. First, there are the variables associated with the external environment; the environment surrounding the organization, made up of the macro-environment (the broad environment consisting of political, economic, socio-cultural,technological dimensions) and the micro-environment (the competitive structure of the industry in which the company operates). A company has no direct control of these external variables. The second set of variables contains operational variables; factors over which a company has full control.

Marketing and Sales planning

Marketing and sales are fundamental to business,whatever the sector. In the private sector, it is accepted that marketing and sales planning is essential to achieve profitability and market success.In the public sector and in the charitable sector, the focus is not on profit making but on customer(or more broadly, stakeholder) satisfaction. Marketing is increasingly playing a key role in the non-profit sector to build awareness of issues and promote causes, taking the perspective of not just customers (recipients) but also donors.

IT in Business

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it.
To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.

Managing and Using Marketing

This module will provide you with a comprehensive introduction to marketing. It is intended to be relevant to the management and operation of organisations in many different areas of the economy,including those which do not operate for profit.

Customers and their Needs

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.

E-Marketing Communications

The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations,such as sales, communications, customer services and marketing.

High Performance Sales.

An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.

Marketing Strategy

How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address.

Successful completion of The Undergraduate Level 4 (Sales and Marketing) and Level 5 (Extended Diploma in Management) and final year of an accredited Undergraduate Degree programme will give students the right credentials to go on and apply for a job in marketing, sales, human resources, management or business consultancy.

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